Warner Bros. Discovery plans to A/B testing on photo thumbnails for HBO Max, employees told BI. Netflix, Disney+, and Hulu ...

Warner Bros. Discovery has settled on a date to reskin the Max streamer back to HBO Max: Early this Wednesday morning, ...

Max is returning to its former name — HBO Max — beginning immediately. Users of the streaming service, which is owned by ...

The powers that be at Warner Bros. Discovery have put the “HBO” back into HBO Max, reversing an ill-fated experiment with ...

Streaming service Max has officially changed its name to HBO Max once more. What does that mean for the average viewer?

Warner Bros Discovery will rebrand its streaming service back to HBO Max after Max failed to resonate with viewers.

Warner Bros. Discovery makes a high-profile about-face two years after stripping the 'HBO' brand from the streaming service’s ...

Max has now been changed back to its HBO Max name following their rebrand two years ago as its parent companies are splitting up.

HBO Max continues its efforts to rebrand and attract new subscribers, but its latest decision to cut family-friendly channel ...

The Max era is over. After a much-criticized name change in 2023, the Max streaming service is officially returning to its ...

Warner Bros. Discovery's flagship streaming service will return to its original HBO Max name on Wednesday, ending an ...

The name's return was first announced during Warner Bros. Discovery's upfront presentation to advertisers in May.