A few years back, we made a big decision at YouTube. While everyone seemed focused on how many views a video got, we thought the amount of time someone spent watching a video was a better way to ...

November 14, 4:40pm update: We’re happy to share that we’ve reached an agreement with Disney that preserves the value of our service for our subscribers and future flexibility in our offers.

As the heart of the creator economy, YouTube provides an incredible opportunity for creators to build not just an audience but a business. There are now more than 3 million channels in the YouTube ...

Editor’s Note: YouTube CEO Neal Mohan joined the 2025 Cannes Lions International Festival of Creativity, where he delivered a keynote and was joined by top creators Amelia Dimoldenberg, Alex Cooper, ...

Chart your way to the top …of YouTube’s new Weekly Podcast Shows chart! Today, we’re announcing a US-based, weekly chart to showcase the most popular podcasts ...

YouTube Shorts offers a dynamic and engaging way to connect with audiences in bite-sized bursts. If you're ready to dive into the world of vertical video, here's your guide to getting started with ...

TV is now the primary device for YouTube viewing in the US. Twenty years in, it’s exciting to be at this moment. As I do every year, here are four big bets for YouTube in 2025. One of the most ...

AI is opening up a world of possibilities, empowering creators to express themselves in innovative and exciting ways. At YouTube, we're committed to ensuring our creators and partners thrive in this ...

YouTube is a place where teens can learn, explore their passions, express themselves, and find belonging. We recognize the important part we play in their lives and today, we’re introducing a new ...

What this means for Shopify merchants: You can now join the ranks of hundreds of U.S. brands using the YouTube Shopping affiliate program to enable thousands of ...

Our third Release Notes installment is here, and today we’re talking about Shorts! I sat down with YouTube’s Chief Product Officer Johanna Voolich to talk about the broader opportunity for Shorts, ...

Since the very first upload, YouTube has opened up a new way to tell stories. Suddenly anyone with a story could find an audience. And they did just that. People filmed in their kitchens, their ...