Blueprintx has been appointed by Newcastle United to support with the development of brand partnerships for the club’s ...

After a competitive application process that attracted over 200 companies worldwide, Burnley Football Club has selected three ...

The next World Cup won’t just be the biggest football event ever staged—it will also be the most bet-on sporting moment in history.

Football and online casinos once seemed worlds apart. One took place on grassy fields, the other on glowing screens.

Explore how casino sponsorships shape football. Learn about evolving regulations, ethical questions, fan reactions, and creative partnership models that balance revenue with social responsibility.

Over the past year, football clubs worldwide significantly increased their spending on player acquisitions and strengthened commercial partnerships.

Football’s transfer market has experienced a major shift in recent years. Scouting networks and instinctive decisions that once shaped recruitment are now often supplemented, and sometimes challenged, ...

European football brands aren’t content sitting back in old markets; they’re pushing hard into fresh territory, far from home. Their focus now zeroes in on Asia-Pacific, Africa, the Middle East, and ...

Bologna Football Club 1909 and Fanatics, the global sports platform and leader in licensed sports merchandise, have announced the long-term extension and significant expansion of their partnership, ...

Oklahoma City (OKC), set to join the USL Championship in 2028, has unveiled the first renderings of its $121m MAPS 4 Multipurpose Stadium. The venue, designed by global Sports and entertainment design ...

The English FA, Irish FA, Scottish FA and FA of Wales have officially submitted their joint bid for the FIFA Women’s World Cup 2035. The tournament would be the largest single-sport event ever staged ...