Walmart and Vizio announced during their NewFront event that unified account logins are coming to smart TVs using Vizio’s ...

The age-old question for streaming TV advertisers is, how to target the viewers they want while reaching the scale their ...

Google got to talk about its two favorite things during its presentation at the IAB’s NewFronts on Monday: AI and creators.

Dive into AdExchanger's Newfronts 2026 coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Customers don't need perfection. But they do need to know that a brand will make it right when something goes wrong.

When Truthset revealed that IP-to-postal matches are accurate only 13% of the time, it exposed an uncomfortable truth about ...

The FBI wants your data; Agency-owned AI platforms may not be long for this world; and how much data is too much, anyway?

Dive into AdExchanger's programmatic vs direct buying coverage for the latest updates, expert opinions, and analysis shaping ...

AdExchanger has renewed its partnership with the US chapter of The Women in Programmatic Network (TWIPN) for 2026, expanding ...

If you buy CTV advertising, you’ve likely encountered two approaches to securing premium inventory: programmatic guaranteed ...

America’s Test Kitchen is now selling ad inventory within its free ad-supported TV channels as a standalone package for the ...