Hispanics are a transformative force in shaping American culture, contributing to its rich diversity and driving Multiracial population growth. With the highest purchasing power among multicultural ...

Once seen as agents of change, Gen Z is taking an unexpected turn — toward tradition. In our latest report, Trad Is Trending—But Not How You Think, we explore a generational pivot that’s catching many ...

of Heritage-Leaning Hispanics say they speak Spanish when spending time with family. Spanish isn’t just spoken—it’s lived. For Heritage-Leaning Hispanics in the U.S., language is more than ...

Define, size and measure audiences so you can engage the right people in the right channels at the right time.

Women are redefining midlife on their own terms. Learn how your brand can lead with relevance, credibility, and care in this rapidly growing space. Women are taking control of their health and ...

Collage Group’s Essentials of Millennial consumers explores three areas of our consumer fundamentals research: demographics, identity, and Cultural Traits. Read below for several key insights. 1. It ...

Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.

Define, size and measure audiences so you can engage the right people in the right channels at the right time.

Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.

Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.

of Americans are willing to share their birthday with a brand in exchange for a special reward, gift, or discount. American celebrations are evolving fast. From scaled-back weddings to birthday months ...

Hispanic consumers are actively engaged in their financial futures—yet the traditional financial services landscape often fails to reflect their values, behaviors, and expectations. If you’re a ...