Each year, brands flood screens with storytelling, and we list the top 50 Diwali campaigns capturing the festival’s essence ...

Regionally, Tier II cities led the growth with a 28% YoY rise in orders, while Tier I cities and metros grew 24%, and Tier ...

Ekta Dutta shares how BIBA navigates India’s dense festive calendar through regional storytelling, influencer collaborations, ...

Third-party verification allows marketers to confirm that their campaigns align with Meta’s brand safety standards and to ...

In this article, Amarpreet Singh, Fractional CMO and Brand Strategist, unpacks how India’s festive season stress-tests brands ...

Zoher Kapuswala discusses how Ferrero India is aligning its festive strategy with evolving consumer behaviour, leveraging ...

During Durga Puja, Parle-G launched a campaign celebrating Bengal’s artistic heritage, reinforcing its philosophy of empathy, ...

While the North celebrates Diwali at night, South India welcomes Deepavali at dawn. This early-morning ritual is reshaping ...

In this guest column, Vaishal Dalal highlights how television, across national, regional, and Connected TV platforms, remains ...

Swa Diamonds, a jewellery brand, has announced the appointment of Bollywood actress Preity G Zinta as its brand ambassador. The association aims to strengthen the brand’s presence in India and the UAE ...

Meta AI has introduced Bollywood actor Deepika Padukone as the first Indian voice in its lineup of AI-powered conversational experiences. The new feature allows users to interact with Meta AI using ...

OpenAI CEO, Sam Altman, has announced that the company will soon release a new version of ChatGPT that is less restrictive in handling certain topics, including mental health, and offers more options ...