Introduction to Advertising: 10 Principles of Effective Advertising Grab People your ad can be able to grab someone who glances for just a secon

Advertising strategy: Developing a strategic plan for advertising, including defining the target audience, selecting appropriate media channels, creating a messaging platform, and setting campaign objectives.

What claims does the advertisement convey to reasonable consumers? Does the material submitted by the advertiser substantiate those claims? What principles should govern the substantiation of claims …

America ran on the art of advertising. Though advertising probably has existed to a certain extent in all cultures, it took on a qualitatively new existence and power in the modern era: accelerating rapidly …

Watch these ads closely, connect with the ad characters, jingle, slogan and advertising locations. When you are doing this you connect with the brand emotionally, start loving it and build a long lasting …

New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things, now provide endless opportunities for marketers and advertisers to …

Course Description: Principles of Advertising is an introductory class taught in a lecture style, designed to give the student general exposure to all areas of the advertising process. Topics covered will …