Most career goals fail before February. Not because people lack discipline. Because the goals aren’t aligned with how decisions are actually made at work. If your goals don’t map to company priorities like AI, efficiency, or revenue, they won’t matter. If everything feels important, nothing sticks. And if you wait until performance reviews to talk about growth, you’re already late. In this episode, I break down how to set career goals that actually stick. We talk alignment, impact vs effort, bou