Payless “Palessi” Experiment: Branding, Price, and Perception
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YouTubeVGASUZ
Payless “Palessi” Experiment: Branding, Price, and Perception
Payless transformed a former Armani space into “Palessi,” invited influencers, and sold the same budget shoes as faux luxury. Guests praised the quality and paid up to $645 for pairs that retail for $20 to $40. After the reveal, Payless refunded buyers and kept the buzz, sparking a global conversation about branding, social proof, and ...
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