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How Stories Build Brands That Last: A Conversation with David Aaker
What makes a brand truly unforgettable? In this episode, Clint sits down with David Aaker – the “Father of Modern Branding,” Vice Chairman at Prophet (@prophetconsulting), and bestselling author of 18 books – to explore how storytelling has become one of the most powerful tools in business. David explains how the concept of brand equity ...
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